In this workshop you will explore the possibilities of recurring revenue services and generate new ideas for growth for your business. If you are an entrepreneur, work at an agency or build plugins, you should join. This workshop requires an open mind and willingness to share since you will be discussing growth possibilities with others in the same field.

I would like to talk about my personal story with WordPress and how I made a living with and from it. I am also going to share some insights on businesses that I didn’t own but helped building (with WordPress) to widen the perspective.

Some of the aspects I am going to cover are:

• using WordPress for your static company site
• Publishing & Monetization
• eCommerce
• being a (freelance) developer
• selling Premium Plugins
• Consulting

This talk is not about becoming rich in 3 easy steps, but sharing my story in order to motivate others to try out new things and understand what it takes (and doesn’t take) to do that.

Optimizing your site structure should be an important aspect of your SEO strategy. Structuring your site is of crucial importance for your SEO. But how do you improve a site’s structure? Where do you start and how do you keep an eye on the structure of your site if your site is growing?

In this talk, I’ll help the audience to improve their site’s structure in a few simple steps.

People do business with people they know, like and trust. The tricky thing is, how do you get your social media audience, website visitors and e-mail subscribers to know, like and trust you and/or your team?

Several marketing organization have done in-depth research. And they all agree that using ideal client profiles, also called buyer persona, helps you create content to do just that.

HubSpot says that using ideal client profiles made websites 2-5 times more effective and easier to user by targeted users.

A Marketing Sherpa case study found that ideal client profiles added the following value:
a 900% increase in length of visit,
a 171% increase in marketing-generated revenue,
a 111% increase in email open rate,
and a 100% increase in the number of pages visited.

According to ITSMA, buyers are 48% more likely to consider solution providers that personalize their marketing to address their specific business issues.

And yet, only 44% of business to business marketers actively uses buyer persona. That is sad, because getting started is not very complicated.

During this presentation, you’ll:

• Discover what commonly made mistakes to avoid and what to do instead.
• Find out what data to collect and where to find it.
• Make a head start diving into your ideal clients’ dreams, goals, fears and frustrations using a tool I recently developed.

This session is about getting in touch with the community team and exchange experiences about organizing WordPress Meetups or to help you starting one in your home town.

It is common practice to move code through a series of servers in a multi-tiered development workflow. This talk will discuss best practices for deployment from local development environment to production servers. We’ll dive in to in how to push changes from collaborative version control tools to build, deploy and deliver WordPress. Learn basic concepts around deployment, testing and dependency management and see how it all ties together.

As the plugins you develop grow bigger, you need to spend more effort on getting the structure just right, to keep the plugin maintainable and easily extensible.

This session will briefly go over several key concepts of dealing with growing plugins, like using Composer to split your plugins into multiple reusable libraries or using a dependency injector to make the code independent of any specific implementations.

The session assumes knowledge of basic OOP principles and is an unofficial follow-up to the session “OOP Plugin Development Basics” held at WordCamp Nijmegen 2017.

Op 25 mei 2018 wordt de Algemene Verordening Gegevensbescherming (AVG of GDPR) van kracht. Deze gaat een grote verandering opleveren bij alle bedrijven die iets doen met persoonlijke gegevens. Eén belangrijk aspect daarbij is de inrichting van ICT-systemen die dergelijke persoonsgegevens opslaan.

• Wat wordt er straks van u verwacht?
• Welke consequenties heeft de GDRP voor u?
• Welke maatregelen moet u treffen om aan de GDRP te voldoen?

What could be your benefit of being part of the WordPress Community if you don’t even use WordPress?
I entered the world of WordPress because my husband invited me to join him during his trip to WordCamp Europe 2016 in Vienna. I did not even know what WordPress was up to that point. I was scared of meeting the “nerdy” part of my husband’s life probably due to not being able to get involved into it because of a lack of both interest and knowledge.
The story I want to share is about how things evolved afterward, as I visited several WordCamps as a passionate volunteer to the point of getting a true WordPress Community-Junkie. It is about how the community has actually allowed me to take part in the life that my husband’s leading every day. It is about how I became a WordCamp speaker and emcee as well as a member of the organizing team of three different WordCamps including WCEU 2018 without even having used WordPress professionally before.
It is the story about how I have been changing my life completely in one year: from sickness, frustration, and depression through a new source of inspiration and creativity to lots of new opportunities in personal and professional matters.
Being part of and contributing to the WordPress Community can be a very inspiring and enriching experience – not only for WordPress users and professionals but also for their partners, friends, and family.

These days, everyone is using the fastest hosting, superior caching, the minimal amount of plugins, etc. (right?). Of course, these form the basis of having a fast and reliable WordPress website. However, did you know that there are many other aspects that you can optimize to improve your loading speed even further? Some examples include using image compression, removing dynamic Google Maps, optimizing your fonts and using lazy loading. For these, and many other issues we’ll provide actionable fixes, so you can start improving your website tomorrow.

11 jaar geleden startte Dave een webdesign bedrijfje per toeval. Hij kon toen wat HTML en CSS. In deze talk leidt Dave je mee doorheen zijn ‘loopbaan’ met tientalen tips en failures.
Waarom deze talk? Omdat jij niet dezelfde fouten zult maken. En omdat je waarschijnlijk eens goed wil lachen.
Deze talk is gericht op vooral (startende) eenmanszaken die WordPress professioneler willen aanpakken.

This talk was showed in Brazil and Portugal. Is a content about importance of some security techniques, showing real attacks with simple hacking until mass attacks that target WordPress Websites. I Will show you how works the attacks and defense yourself with simple actions and configurations mainly. This could save us.

Door samen te werken kun je vermenigvuldigen. Vanuit de praktijk en een pragmatische visie zal ik de mensen uitleggen waarom samenwerken beter werkt.

When you first experience the WordPress Community through a WordPress Meetup or WordCamp, chances are that you’re impressed. Impressed by the number of attendees. Impressed by the quality of the presentations. Impressed by the relaxed and friendly atmosphere. But there are many more things that make a WordCamp amazing. After this presentation, you’ll understand why WordCamp Utrecht is a true masterpiece, and not just another conference…

There is wide variety of advice and solutions when it comes to WordPress security. In this talk I will separate the signal from the noise. For example, should you rename your login page, change database prefix or even use a firewall. We will go deeper into each such point to explain whether they will be effective or not.

Initially a Google project, started in october 2015, Accelerated Mobile Pages (AMP) has now grown into a set of open source technologies used by most search engines (Google, Bing, Baidu), and many other large companies (Twitter, Ebay, Pinterest, LinkedIn, Feedly, …) to display an alternate version of content to visitors when they are on a mobile device.

AMP pages are standard HTML pages that follow a set of rules and optimized javascript to make them extremely fast on mobile devices. They can be created automatically from any WordPress site using a a variety of plugins.

Highlights:

• Pretty much any type of site can benefit from enabling AMP pages: blogs, news site, recipes, e-commerce, directories, etc
• Having AMP on your site is probably an SEO must in 2017
• AMP opens the door to Progressive Web Apps
• Although adding AMP pages to your site can be as simple as activating a single plugin, this is unlikely to give good results and can even have negative effects.

During this talk, we will go quickly through how AMP works, why and if you should add it to your site, and very importantly the do’s and don’t of a successful AMP implementation.

I will talk about recent attacks carried out by hackers. How to secure WordPress using plugins and other services. I have mastered Art of hardening WordPress installation more than 20 in Sri Lanka and other clients abroad.

In contrast to most coding standards, the WordPress Coding Standards are about so much more than just (code) style. It is about best practices, modern code, preventing conflicts with other themes and plugins and can even help safeguard you against some common security vulnerabilities.

No matter whether you are a developer or you can’t tell divs from eval’s, the WordPress Coding Standards can help you. Let me tell you how…

Nowadays everyone is suffering at one point of their daily jobs…
As a sufferer from the $_BURNOUT problem I would like to share my experience and my ideas how we could go trough the moment when the money aren’t enough to motivate us!

As a self-taught developer you’ve undoubtedly encountered many gaps in your knowledge. Gaps that people with computer-science degrees fill, not with the practical stuff, but with the theoratical stuff. The stuff that people like to talk about as “real development”.

In this talk we’ll explore how self-taught developers, can overcome some of these gaps and fight off that age-old enemy known as “imposter syndrome”.

Waar gaat het heen met WooCommerce? Wat zijn de (waarschijnlijke) plannen van Automattic met ’s werelds grootste eCommerce pakket en wat betekent dit voor jou? Wordt WooCommerce een pakket in-the-cloud, onderdeel van wordpress.com, vertienvoudigen de prijzen van WooCommerce extensies, worden updates eenvoudiger?

Op basis van gesprekken op de wandelgangen en het extrapoleren van signalen en hints gaan we met veel natte vinger werk nadenken over de waarschijnlijke richting waarin WooCommerce zich zal ontwikkelen. Dus, niks is zeker, maar we proberen wel met verstand vooruit te kijken.