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This community comes together around software that leveled the playing field for businesses, organizations, and individuals who want to reach the world with a message or product.\u00a0 WordPress gives us a powerful technical platform for sharing.\u00a0 So, what do we need next? \u00a0Content to publish and promote, of course!<\/p>\n
Did you know there\u2019s a resource for content that saves you a huge amount of time and effort? It\u2019s called \u2018brandable content\u2019 and it exists for a wide range of topics.\u00a0 Another term often used is \u2018private label rights content\u2019. \u00a0The content is developed and written by ghostwriters adept with subject matter, then sold to others with the right to edit and brand for use.<\/p>\n
Because the content is sold to multiple buyers, the cost is a fraction of what you\u2019d spend on a private ghostwriter. This often sparks a question about the concern for publishing duplicate content, but that\u2019s not an issue for many uses of the content that I\u2019d recommend.\u00a0 More on that in a minute.<\/p>\n
I\u2019ll kick this off by saying in most cases, the best content comes out of our own hearts and minds.\u00a0 Written or spoken from our own experience, expressing our expertise, content we create ourselves is unique.\u00a0 We know our market best and understand what they need.<\/p>\n
The challenge arises in not having enough time to create all the content we\u2019d really love to be sharing with the world. Brandable content fills the gap between what we can create and what we really need to accomplish our goals.<\/p>\n
Here\u2019s a common situation: The time you have available to write is spent creating great blog posts and a few compelling social posts to drive traffic to the new blog content.\u00a0 This good!\u00a0 Where you\u2019ve fallen short for several weeks is finding time to craft a helpful small report to use as a new subscriber gift, so while you\u2019re getting some eyes on your content, you\u2019re not growing your mailing list or giving your readers a way to let you stay in touch.<\/p>\n
Brandable content can be used to create a fantastic subscriber gift, whether it\u2019s a small report, white paper, checklist or some other helpful chunk of content.\u00a0 I\u2019ve done this many times, focusing on a topic of high interest to my community, peppering in a few of my own stories and opinions, and finally adding my own branding and call to action.\u00a0 Since I deliver this content via email, usually as a PDF, I don\u2019t worry about duplicate content on the web.<\/p>\n
There\u2019s brandable content in a variety of formats.\u00a0 Articles, eBooks, worksheets, checklists, even full version products you can adapt to use as a bonus or a product you actually sell.\u00a0 My own business coach used several quality PLR workbooks to create a bundle of helpful resources that she sold the heck out of on Black Friday last year.<\/p>\n
Could she have created these workbooks from scratch? Sure.\u00a0 But why?\u00a0 The PLR seller used ghostwriters with strong experience on the topics covered and formatted everything beautifully.\u00a0 Having full confidence in the materials, she saved a tremendous amount of time and turned more of her readers into buyers at the same time.<\/p>\n
I use PLR in ways that support and amplify my unique content.\u00a0 It\u2019s an invaluable part of my web marketing efforts.\u00a0 While brandable content hasn\u2019t been developed for every niche, it may very well be available for yours.\u00a0 I encourage you to explore the possibilities.<\/p>\n
If you operate in business development, marketing, self-help or health & wellness, I\u2019ll invite you to visit White Label Perks<\/a>\u00a0for great brandable content choices.\u00a0 In appreciation for your attention, I\u2019d love to give you a coupon code good for one free package of your choice.\u00a0 The code is: WORDCAMPBLOG<\/p>\n About the Author:<\/p>\n Kelly McCausey equips entrepreneurs to publish content they\u2019re proud of for a community they love. \u00a0White Label Perks<\/a>\u00a0offers brandable content for social media driven list building.<\/p>\n","protected":false},"excerpt":{"rendered":" This community comes together around software that leveled the playing field for businesses, organizations, and individuals who want to reach the world with a message or product.\u00a0 WordPress gives us a powerful technical platform for sharing.\u00a0 So, what do we … Lees verder Sponsorblog: White Label Perks – Brandable Content: The Best Kept Secret Hiding In Plain Sight<\/span>