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People do business with people they know, like and trust. The tricky thing is, how do you get your social media audience, website visitors and e-mail subscribers to know, like and trust you and\/or your team?<\/p>\n
Several marketing organization have done in-depth research. And they all agree that using ideal client profiles, also called buyer persona, helps you create content to do just that.<\/p>\n
HubSpot says that using ideal client profiles made websites 2-5 times more effective and easier to user by targeted users.<\/p>\n
A Marketing Sherpa case study found that ideal client profiles added the following value:
\na 900% increase in length of visit,
\na 171% increase in marketing-generated revenue,
\na 111% increase in email open rate,
\nand a 100% increase in the number of pages visited.<\/p>\n
According to ITSMA, buyers are 48% more likely to consider solution providers that personalize their marketing to address their specific business issues.<\/p>\n
And yet, only 44% of business to business marketers actively uses buyer persona. That is sad, because getting started is not very complicated.<\/p>\n
During this presentation, you\u2019ll:<\/p>\n
People do business with people they know, like and trust. The tricky thing is, how do you get your social media audience, website visitors and e-mail subscribers to know, like and trust you and\/or your team? Several marketing organization have … Lees verder Creating Ideal Client Profiles Made Easy (EN)<\/span>